Search competitors
- Companies that rank for the same Google searches as you, sorted by overlap.
Find my competitors
To find competitor websites, look from 3 angles.
Sites that rank for the same searches, brands that ChatGPT, Perplexity and Gemini name next to you, and peers in your category.
This free finder covers all 3, and the team checks the top ten before the list reaches you within one business day.
Free check ยท no sign-up
yourcompany.comRun the checkResult in your inbox. The team runs it for you every week inside a pilot.
Free tool
Find my competitors
Your website, category and main market. Your check arrives by email within one business day.
How to find competitors
AI answer competitors
- Brands that AI assistants name when buyers ask about your category.
Category peers
- Companies that share your audience and appear in the same lists and reviews.
What the list shows
| Column | What it tells you |
|---|---|
| Name and domain | who they are |
| Why a competitor | shared searches, shared AI answers or shared audience |
| Where they win | the searches or questions where they beat you |
| Seen in the press | whether they got coverage in the last 90 days |
Who are my competitors if I am new
Start with AI answers.
Most brands in them are named only once, so a new company can get onto the list without a big budget.
- 110brands named across 48 AI answers in our testAizzu test, September 2026
- 72of them named only onceAizzu test, September 2026
Free competitor finders compared
| Tool | What it finds |
|---|---|
| Semrush Competitor Finder | domains sharing your keywords |
| Similarweb Search Competitors | domains sharing your traffic |
| Aizzu finder | search competitors, AI answer competitors and category peers, checked by a person |
After you find them
Put them on daily watch.
Competitor monitoring checks each one every day, sets their coverage against the week before once a week and puts the buyer questions back to AI assistants once a month. The team then sends a short note on what to do next. The always-on team runs it every day in a pilot.
Questions
What people ask about finding rivals
How do I find my competitors for free?
Search your main product words on Google, ask ChatGPT who is best in your category, and run your domain through a competitor finder. Our finder does all three.
What is the difference between direct and indirect competitors?
Direct ones sell the same thing to the same buyer. Indirect ones solve the same problem another way.
Why are the SEO competitors different from my real rivals?
SEO tools count shared keywords, so blogs and directories show up. We filter those out and add AI answers.
How long does it take?
Your check arrives by email within one business day.
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