Editorial policy
Guides, market pages and price comparisons on this site are written by the Aizzu editorial team with AI tools, and every figure is checked against a linked source before it goes live.
How we research
Every page starts from public sources that we name on the page itself. Prices come from published rate cards, agency guides and pricing pages. Outlet and reporter details come from the outlets' own sites and staff pages. Market and funding figures come from the reports that published them, and the Sources list under each page links to them.
We also run small checks of our own, such as asking ChatGPT, Perplexity and Gemini the questions buyers ask. We report those as our own observations from a given month, not as market data.
How AI tools are used
We draft pages with the help of AI writing and research tools. They speed up collecting sources and writing a first version. They do not decide what a page claims. A draft is rewritten until every figure, name and date on it traces back to a source we can link, and anything we cannot trace is cut.
Pitches and press materials for clients are different. A person writes and signs every pitch that goes to a journalist, and no client pitch is sent as raw AI text.
How facts are checked
We check figures, prices, names, job titles and dates against the linked source when we write or change a page. Prices of other firms and tools are their published prices when we last checked, and each one links to where it was published. When a source disagrees with what we wrote, the source wins and the page changes.
Examples that describe a company are illustrative unless the page names a real source, and they say so next to the example. We do not publish client results we cannot show, and we publish no client quotes.
Who stands behind the pages
Pages are signed by the Aizzu editorial team, not by one person. Our lead expert, Anastasiia Bratkova, is named where her own work or her earlier projects are described. A page does not claim her review unless it says so.
Dates
The Updated date at the top of a page is the day its text last changed. A change of design does not move it.
Corrections
If you find a mistake, tell us through the contact page or in Telegram at @PocketPRbot. Say which page and what is wrong. We fix factual errors and update the date on the page.